When ‘Guru’, SocMed Matt Navarra, Billionaire Raffi Ahmad, and Journo Woj Influence on Shift - Change Social Media, billion [even trillion dollar] shopping plan means for creators.

NEW UPDATE STORIES

After ByteDance end TikTok Shop in Indonesia, globally TikTok is expanding eligibility to its Effect Creator Rewards Program. Effect Creators from more countries will now be able to start earning rewards sooner. Courted again creators and or create new environments of user.

ByteDance's rival, META, via Instagram chief Adam Mosseri says Instagram may bring back cash bonuses for creators, at an event in New York. IG has been testing the program in Korea and Japan after ending it in the U.S. in March. “We, at that time, were way behind TikTok,” Mosseri said Friday. He said the company was spending in a way that was “burning cash” because more money was going into the Reels bonus program than was coming out of it. Instagram has since moved the bonus program to South Korea and Japan, where it rewards creators for Reels and other formats, such as photo posts. “We’ve gotten that program to a place where it’s, I think, more sustainable." "Now what we can do is try to bring it back either to the U.S. or other countries that matter most to us,” including Brazil and India, Mosseri said. “Hopefully, I want to bring it back to the U.S.”

NYC 7.09pm / Penarth Wales 12.09pm

December 13rd, 2023

Like me, Matt Navarra, UK Citizen, respected the world’s most well-known social media industry expert, already set up THREADS, a META product just 2-3 minutes after rollout / global launching months ago [around 6pm New York July 6th or 11am London July 6th, or 5am Jakarta July 7th].

I'm a registrant under 1 million [no. 900,000], and Matt Navarra, listed at registrant number 44,368 [very small number], and META / Facebook owner Mark Elliot Zuckerberg is number 1. Adam Mosseri, head of Instagram, is number 2.

Minutes ago, alongside a still rechecked error [or hacked] of facebook and [still] posted in X / Twitter, he announced to end to using X / Twitter, after a brouhaha revamp in X / Twitter. Matt promised to engage more in his owned newsletter, in his THREADS, and in Linkedin. If gigantic exodus from X / Twitter to other social media is bigger than last November 2022, one day X / Twitter SUFFERED ‘ERROR 404’ or something.

Actually, Matt already has a substack account, same newsletter, but not too often / not too much time to use substack, because he’s already owned his newsltter, long time before susbtack has been created. I already got a million read - and - click about my link substack in substack, twitter / X, facebook. 

4 Days ago, prominent lawyer, George Thomas Conway III, very famous anti Trump and anti Elon, very high engagement in twitter / x [his tweet repeatedly hit 500k - 1 million engagement], announced he was trying to use substack.

Ben Collins maybe the loudest critical for Elon from journo side. NBC was punished him because too focused on Elon. Hours ago, he announced [or found out] that he’s happier in Bluesky. Bluesky created by twitter founder and former owned twitter, Jack Dorsey. Like me v tobacco, Ben facing a death threat just because his work is undermining every Elon Musk action.

Still kind of funny to think of CEO of X Linda Yaccarino trying to keep this site afloat by announcing co-branding deals with celebs [one of them Paris Whitney Hilton, was a rival of Avril Ramona Lavigne in past] past their sell-by dates and Elon Musk just randomly waking up and deciding you can no longer use vowels in a post or whatever.

3 Days ago, after TikTok Shop forced to end operation Indonesia [but TikTok still operate, just TikTok Shop], Raffi Ahmad, celeb-billionaire and business ally of Kaesang, son of Indonesia President Joko Widodo and chief political party, move from TikTok Shop to Instagram live, a facebook / META product to selling a product.

His followers on Instagram are around 72.9 million, bigger than France [68 million] or UK Population [67 million]. Indonesia President Joko Widodo ‘JOKOWI’ just has 55 million followers on Instagram, 17 million less than Raffi. 

9 Days ago, after getting gigantic [around 58 million engagements just for 1 tweet / 1 X] on information Damian Lillard trade, legendary ESPN journo Adrian Wojnarowski says sorry, around 11 hours after his tweet, sorry in THREADS, because he’s forgot already has THREADS account and forgot to informing same info in THREADS. According to his instagram, Woj is registrant number 4,334 of THREADS, a very unique number and a very small number, which means he’s very fast to create a THREADS account actually. 

Influence three people very big in the country and globally [or at least, Raffi for ASEAN scale, not only Indonesia]. And ‘follow the [big] money’, can trigger a lot of people shifting to using other social media and or monetize. TikTok’s US$200 billion shopping plan means for creators. 

TikTok is willing to go to make shopping a big business on the app. Leaders are aiming for TikTok Shop, its name for its fledgling shopping service, to generate about US$200 billion in annual customer orders in the U.S. by 2028—or roughly what TikTok’s Chinese sister app Douyin generated last year.

To do that, it’s spending a ton on hiring more employees, building a delivery system and subsidizing anything from discounts on TikTok Shop purchases to cash incentives for creators to post more TikTok Shop content. TikTok expects to lose more than $500 million this year on TikTok Shop in the U.S. alone. ByteDance’s robust financial performance. Shareholders in the parent company of TikTok [ByteDance] have reason to be very frustrated. TikTok Shop is now handling around US$5m - US$6m of customer orders in the U.S. per day, up from $3m - $4m last month. note: TikTok takes only a very tiny % of those transactions as revenue, and expects to lose >$500m this year.

The value of the privately held Chinese tech giant is less than half what it would be if ByteDance was a U.S. company. ByteDance's value based on the price the company is offering in its upcoming employee share buyback, although the stock’s value in secondary market trading appears to be even lower, judging by Caplight data.

ByteDance’s employee tender offer of $160 a share values the company at $223 billion. That translates to an enterprise value—subtracting the net cash—of about $204 billion, or 2.4 times 2022 revenue. In contrast, Meta Platforms, owner of Facebook and Instagram, is trading at 6.6 times 2022 revenue. Even Snap, whose business hasn’t yet recovered from the ad downturn and Apple’s ad-targeting changes, is trading at a higher multiple of last year’s revenue, at around 3.

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